Why is alice a chocolate instead of a powder, pill or gummy?Updated 9 months ago

For two simple reasons: taste and efficacy. 

We have a simple motto at alice: indulge, don’t endure. We hated spending so much money on functional mushrooms in forms that didn’t taste good and were an effort to consume — and without consistent daily use, we didn’t feel their effects either. So we set out to create a wellness routine that was actually joyful, not one we felt like we had to force down. Every bite of alice is delicious which makes it a treat to eat every day.

Say goodbye to unappetizing tinctures and powders sitting half-used on your counter and say hello to a decadent daily bite of chocolate with long term benefits you can feel. 

Taking a supplement in food form also works better…about 10 times better. Our bodies were designed to absorb nutrients from food, not pills. During the process of eating, your saliva and digestive system breaks down the nutrients, vitamins, and minerals to put them to work – which doesn’t happen with a pill. In food form, nutrients are up to 10 times more bioavailable than they are from pills which means that, with alice, you are getting a potent, readily digestible supplement that your body can actually absorb!